Pushing the limit with Nordic Steel – Daniel Ståhl and Ovako join forces
World-class strength
Daniel Ståhl is one of the most accomplished Nordic athletes. His journey to the very top has been shaped by skill, continuous development and perseverance – values that closely reflect the way Ovako works with steel, people and long-term progress.
The partnership is grounded in what we share: our Swedish-Finnish heritage, high ambitions and a constant drive to improve.
- Daniel embodies the same qualities that move Ovako forward. Strength built step by step, precision in execution, and the determination to never stop developing. His mindset mirrors our ambitions as a company, says Marcus Hedblom, President and CEO.
More than a partnership
Together, Daniel and Ovako will highlight the power of Nordic steel, the value of perseverance and the importance of continually striving for perfection. But the partnership goes beyond marketing.


Over the next three years, Ovako will follow Daniel’s athletic journey towards new championships, share stories of performance and innovation, and create joint initiatives – both internally and externally. Daniel will also take part in selected customer- and employee activities, where his experience of delivering top level performance will serve as a source of inspiration and engagement.
To Daniel, the partnership comes naturally
– Ovako’s values and Nordic roots are very close to my own. A focus on skill, continuous improvement and the pursuit of excellence is exactly what it takes to perform at the highest level. I am proud to represent a company that shares my drive and ambition, and I look forward to the journey ahead, says Daniel Ståhl.
Different arenas – the same drive
Together, Ovako and Daniel Ståhl want to show what it takes to perform when it truly matters – whether it is delivering world-class results in the discus ring or developing steel for a more sustainable society. It is about sisu, skill, responsibility and innovation to push the limits. And the courage to aim further than anyone else.